Build from the ground up
Business positioning, naming, domains, brand direction, messaging, written content, photography, graphics, website development and launch preparation.
Complete online marketing from one experienced professional
Your business deserves an online presence built to get results.
Whether you are starting with no web presence or what you already have is not producing enough attention, credibility or inquiries, I can build, connect and maintain the complete marketing foundation your business needs.
Branding, messaging, content, professional photography, multimedia, website development, customer pathways, audience growth and ongoing support. One experienced professional from the original idea through launch and long term maintenance.
30 years of experience
Building websites, brands, audiences and online businesses
Personally created and owned
Many successful web presences built from the ground up
Available to help now
Complete projects, focused assistance or ongoing involvement
Wiley Lulfs
Principal and Creative Strategist
I create the direction, do the work and stay involved after launch.
All in one marketing capability
An experienced designer, writer, photographer, developer and marketer.
I bring these capabilities together so your brand, message, visuals, website, customer pathways and ongoing marketing follow one clear direction.
I can understand the business, identify what is missing, develop the strategy, create the content and visuals, build the website, connect the systems and stay involved after launch.
Small businesses gain broad professional capabilities without building an internal marketing department. Larger businesses gain one experienced person who can understand the complete picture and move important projects forward.
Business positioning
Brand direction
Messaging and copy
Content creation
Professional photography
Graphics and multimedia
Website development
Customer pathways
Audience growth
Ongoing maintenance
Build it. Fix it. Keep it working.
Starting from the ground up? Not getting the results your business deserves? I can build, connect and improve your complete online presence.
You do not need to diagnose every problem before contacting me. Bring me the business, the idea, the outdated website or the disconnected marketing. I will identify what is missing and help create the right path forward.
Repair and reconnect
Identify what is outdated, unclear or ineffective. Preserve what still works and reconnect the website, message, content, customer journey and marketing channels.
Maintain and improve
Continue updating the website, creating content, solving technical problems, improving customer pathways and adjusting the marketing direction as the business changes.
Social media has a place, but it is not the entire strategy.
Facebook, Instagram, LinkedIn, TikTok and other platforms
should support the business, website and customer journey.
The goal is not simply to post more. The goal is to build
credibility, attract attention and create inquiries.
Built, owned and proven by Wiley
Creation and ownership of many successful web presences. These are only a few current examples.Since 1996, I have personally conceived, named, written, photographed, built, promoted, operated and maintained many websites, brands, communities and online businesses. The examples below are mine and represent only a small portion of that work.
01
Consumer platform and community
What I envisioned for FloridaPropertySeekers.com
Create a consumer first Florida property platform that turns a major Facebook audience into permanent resources, useful tools and trusted professional pathways.
FloridaPropertySeekers.com
A consumer focused Florida real estate platform connected to a statewide Facebook community with more than 95,000 members.
Visit current platformCreating and repositioning the complete consumer brand
I created the Florida Property Seekers name and developed the complete rebrand around buyers, sellers, homeowners, renters, investors and people relocating to Florida.
Connecting a major Facebook audience with a permanent website
The website provides permanent resources and systems Facebook cannot, including directories, articles, applications, payments, consumer tools and direct contact pathways.
Building directories, subscriptions and private systems
I built agent and vendor applications, approval workflows, payment subscriptions, protected records, private tracking and ongoing participation systems.
Creating interactive tools and business opportunities
The platform includes a Florida Property Buying Readiness Report, consumer education, professional directories and structured pathways connecting the community with agents and vetted vendors.
02
Regional information authority
What I envisioned for SoutheastFlorida.com
Build a definitive seven county Southeast Florida information platform around regional knowledge, consumer education and long term search authority.
SoutheastFlorida.com
A seven county regional real estate and relocation platform built around useful information, search visibility and long term authority.
Visit current platformBuilding an early regional IDX website beginning in 2004
I personally implemented the original IDX system, developed the regional structure, wrote local articles and connected useful information with active property listings.
Recognizing when the original business model needed to change
As national property portals came to dominate listing searches, I repositioned the platform around consumer education, regional authority and information those portals do not explain well.
Expanding the website across seven Florida counties
The modern platform covers Monroe, Miami Dade, Broward, Palm Beach, Martin, St. Lucie and Indian River counties.
Connecting regional content with real estate services
SoutheastFlorida.com earns attention through useful information while calls to action connect visitors with relocation assistance, real estate services and Lulfs.com.
03
Media, content and community
What I envisioned for ReelBoating.com
Bring original boating content, useful tools, marine industry opportunities and active community discussion together in one modern destination.
ReelBoating.com
A boating magazine and community platform combining permanent editorial content, interactive resources and an established discussion forum.
Visit current platformCreating and launching the original boating community
I created ReelBoating.com in 2009 after former members of TheHullTruth encouraged me to build a new boating community when my noncompete ended.
Personally installing and managing the forum system
I configured the server, database, Invision software, categories, permissions, community structure, theme and continuing administration.
Producing original marine content and photography
My coverage has included major Florida boat shows, ICAST, product information, interviews and original photography involving Yamaha, Scout, Pathfinder, Dusky, Hydra Sports and many more.
Rebuilding it as a modern magazine and community platform
The current project connects organized editorial content, interactive boating resources, current forum activity and future sponsor and affiliate opportunities.
Proven examples of my creative work
From early Prodigy chat communities in 1996 to major online businesses and modern platforms.
My online work began by creating community webpages, conversation summaries, member information and business resources for members of the Prodigy Online Service. From those beginnings, I went on to conceive, name, build, own, operate and promote many original websites, communities, media platforms and online businesses.
What I envisioned for TheHullTruth.com
Create an open and honest boating community where owners, buyers and marine businesses could exchange real experiences without the conversation being controlled by advertisers.
TheHullTruth.com
I personally conceived, named, built and operated the original community as it grew into a major internet platform and complete business.
Creating the original concept, name and market position
I created the idea in 1999 and chose The Hull Truth to represent honest boating discussion where owners could openly share positive and negative experiences.
Building and growing the complete platform myself
I managed the website, software, servers, discussion structure, content, member culture, moderation, advertising and daily operations as the community rapidly expanded.
Developing forums, classifieds and industry participation
The platform included boating discussions, regional fishing forums, major classified sections and direct participation from manufacturers, dealers and marine businesses.
Creating multiple revenue streams around the audience
I developed banner advertising, commercial participation, early Google advertising, merchandise and other opportunities while continuing to operate the community.
Selling the business after it outgrew one person
By 2007, the platform had become too large for one person to operate effectively. The offer was strong, the market was changing and I sold the complete business.
What I envisioned for InletCam.com
Connect an online audience with the real time Port Everglades experience through a live camera, integrated chat, original photography and recognizable real world promotion.
InletCam.com
A live camera and online community connecting website visitors, cruise passengers and activity at Port Everglades through an original branded experience.
Creating a live online window into Port Everglades
I developed the concept around a live camera showing ships, boating activity, weather and the changing waterfront environment at Port Everglades.
Combining live video with real time discussion
Integrated chat allowed viewers to communicate while watching ship arrivals and departures, creating a shared experience rather than a passive camera feed.
Connecting the website with cruise passengers
Yellow InletCam flags helped cruise passengers identify themselves to viewers watching online, connecting the digital community with the physical departure experience.
Using original photography, promotion and branding
The platform combined live imagery, original photography, recognizable branding, community participation and promotion around the cruise and marine audience.
One person. Many capabilities. Available to help.
Original ideas, modern tools and personal responsibility from beginning to result.
My first hand experience spans branding, websites, content creation, professional photography, real estate, entertainment, live events, online communities and practical business operations.
I use modern tools to accelerate research, coding, testing, organization, graphics and problem solving. The strategy, creative decisions, quality control and final responsibility remain mine.
I am available to help create a complete online presence, repair what is not producing results or provide ongoing marketing and website support.
Wiley Lulfs
Principal and Creative Strategist
Placeholder image. A second professional photo can be added here later.
Think and direct
Business positioning, naming, brand direction, audience definition, messaging, written content, offers, calls to action and customer pathways.
Create and build
Professional photography, multimedia, graphics, website development, forms, directories, payments, communities and practical online systems.
Maintain and improve
Website updates, new content, technical problem solving, audience development, marketing adjustments and ongoing business support.
Small business to large business
The work is scaled around the actual problem,
opportunity and available resources.
Flexible working arrangements
Consulting, contract work, focused projects,
substantial part time or the right ongoing position.
Available now
Based near Jupiter and West Palm Beach with remote work
considered elsewhere.