Wiley Marketing

Wiley Lulfs

Principal + Creative Strategist

I build things for the internet. Websites, platforms, communities, content, photography, social media and the practical systems that connect them.

I’ve been building online since 1996, from early modem-era communities to large forums, real estate platforms, live streaming, photography websites and custom business systems. My work crosses strategy, branding, web development, content, social media, audience development and the technical details required to make everything work together.

I don’t use templates as the starting point. Each web build is designed from the ground up around what the audience and business actually need. I usually identify the functionality, create or connect the solution, launch it, then keep improving it.

South Florida Building online since 1996

Affiliate Marketing APIs Audience Development Branding Community Management Communities cPanel Custom Forums Database Domain Management Google Search Console HTML IDX JavaScript JSON Live Streaming Moderation Systems PayPal PayPal API Photography PHP REST API SEO Social Media Strategy UX WHM Setup

Contact Wiley ↗

Highlighted work

A wide range of projects. Multiple skills.

Active

Consumer platform + community

FPS

FloridaPropertySeekers.com

I connected my 96K+ member Florida Property Seekers Facebook real estate community to a custom supplemental website, adding consumer resources, professional directories, applications, membership workflows and PayPal integration.

Custom PHP PayPal Forms Directories Membership Community Content SEO UX

Platform ↗ 96K+ community ↗

Active

Marine media + community

ReelBoating.com

Building on my long-established presence in the boating community, I created ReelBoating.com as a boating media and community platform combining an Invision forum, editorial publishing, REST API integration, original marine content and affiliate opportunities.

Invision REST API PHP Forum Systems Editorial Affiliate Hosting SEO

Media platform ↗ Community ↗

Active

Regional information platform

SoutheastFlorida.com (Sefla.com)

I initially built SoutheastFlorida.com around an IDX real estate platform. Over time, I evolved it into a seven-county regional information and real estate platform built around structured data, useful local content and long-term regional authority. It is a consistent top search result for “Southeast Florida Real Estate.”

PHP JSON SEO Data Content Architecture Real Estate UX

Regional platform ↗

Active

Photography + digital presentation

WileyPhotos.com

Photography started as a hobby for me and grew into a small business. I built WileyPhotos.com as a lightweight custom site around professional assignments, visual presentation, responsive galleries and specialized inquiry pathways.

Photography HTML CSS JavaScript Responsive UX Lightbox Canonical URLs

Photography site ↗

InletCam.com

Building on an opportunity, I created InletCam.com as an early and innovative live stream from Port Everglades, combining real-time chat, original photography, recognizable branding and an online/offline cruise experience. The project remains online today as a popular archive.

Live Streaming Real-time Chat Community Photography Branding Audience

Explore archive ↗

96K+ Facebook community members

Leveraging Social Media

Florida Property Seekers bridges the social media gap.

My connected 96K+ Facebook real estate community demonstrates audience development, moderation, member experience and trust, while giving me the ability to turn social media attention into permanent website resources and real business pathways.

Audience Development Community Management Moderation Systems Social → Owned Platform

Visit the community ↗

Past successes

Two early projects that shaped how I build today.

Long before today’s tools and platforms, these projects shaped how I approached the internet: build the audience, understand what people need and create the structure around it.

1996

Early online community

Prodigy Communities

Community webpages, conversation summaries, member information and practical online business resources during the 2400 baud modem days of the early consumer internet.

1999–2007

Founded · built · operated · sold

TheHullTruth.com

I conceived, named, built and operated TheHullTruth.com as it grew into the largest resource for community boating information. At one point it ranked as the 7,500th most visited U.S. website based on web traffic.

Live site today ↗

Have something interesting?

Fix What You Have. Build What You Need.

Whether you need to improve an existing website or start from the ground up, I can help figure out what needs to be built, fixed or connected.

Wiley Lulfs Principal + Creative Strategist

Contact Me, I’m Here to Help Consulting · Contract · Projects · Ongoing involvement