Wiley Marketing

Wiley Lulfs

Principal + Creative Strategist

I build things for the internet. Websites, platforms, communities, content, photography and the practical systems that make them useful.

I have been creating websites, online businesses and communities since 1996. My work crosses strategy, branding, custom web development, content, photography, SEO, audience development and the technical systems behind them. I am usually involved from the original idea through development, launch and the continuing improvements that come afterward.

Over the years I have conceived, built and operated projects including TheHullTruth.com, SoutheastFlorida.com, InletCam.com, ReelBoating.com, FloridaPropertySeekers.com and WileyPhotos.com. I do not build from templates. Each web project starts from the ground up around what the site, audience and business actually need.

South Florida Building online since 1996

Affiliate Marketing APIs Audience Development Branding Community Management Communities cPanel Custom Forums Database Domain Management Google Search Console HTML IDX JavaScript JSON Live Streaming Moderation Systems PayPal PayPal API Photography PHP REST API SEO Social Media Strategy UX WHM Setup

Contact Wiley ↗

Highlighted work

Different projects. A wide range of skills.

I have built many websites over the years. These are highlighted examples of my own websites, communities and digital properties, each showing a different combination of strategy, creative work, development, audience building and technical implementation.

Active

Consumer platform + community

FPS

FloridaPropertySeekers.com

A custom Florida property platform connected to a 96K+ member Facebook community, with consumer resources, professional directories, applications, membership workflows and PayPal integration.

Custom PHP PayPal Forms Directories Membership Community Content SEO UX

Platform ↗ 96K+ community ↗

Active

Marine media + community

ReelBoating.com

A boating media and community platform combining an established Invision forum, editorial publishing, REST API connections, affiliate opportunities and original marine content.

Invision REST API PHP Forum Systems Editorial Affiliate Hosting SEO

Media platform ↗ Community ↗

Active

Regional information platform

SoutheastFlorida.com

A seven county regional information and real estate platform built around structured data, useful local content and long-term regional authority. It is a consistent top search result for “South Florida Real Estate.”

PHP JSON SEO Data Content Architecture Real Estate UX

Regional platform ↗

Active

Photography + digital presentation

WileyPhotos.com

Photography started as a hobby for me and grew into a small business. WileyPhotos.com is a lightweight custom site built around professional assignments, visual presentation, responsive galleries and specialized inquiry pathways.

Photography HTML CSS JavaScript Responsive UX Lightbox Canonical URLs

Photography site ↗

InletCam.com

An early live stream from Port Everglades with real-time chat, original photography, recognizable branding and an online/offline cruise experience. The project remains online as a popular archive.

Live Streaming Real-time Chat Community Photography Branding Audience

Explore archive ↗

96K+ Facebook community members

Audience building counts too

Florida Property Seekers is more than a website.

The connected Facebook community demonstrates audience development, moderation, member experience, trust and the ability to turn social attention into permanent owned resources and business pathways.

Audience Development Community Management Moderation Systems Social → Owned Platform

Visit the community ↗

Past successes

Two early projects that shaped what I built next.

Long before today’s tools and platforms, these projects shaped how I approached the internet: build the audience, understand what people need and create the structure around it.

1996

Early online community

Prodigy Communities

Community webpages, conversation summaries, member information and practical online business resources during the 24K baud modem days of the early consumer internet.

1999–2007

Founded · built · operated · sold

TheHullTruth.com

I conceived, named, built and operated TheHullTruth.com as it grew into the largest resource for community boating information. At one point it ranked around the 7,500th most visited website on the internet based on web traffic.

Live site today ↗

Have something interesting?

Need something built, fixed or figured out?

Bring me the business problem, the half-built idea, the outdated platform or the thing nobody quite knows how to connect.

Wiley Lulfs Principal + Creative Strategist

Tell Wiley What You Need Consulting · Contract · Projects · Ongoing involvement